I believe most people offer an apology from a sincere heart. In fact, I have operated on this principle most of my life. But lately, I have been subjected to a string of heartless apologies from insincere companies and professionals that makes me question the value and sincerity of a 21st century apology.
People tell stories in all kinds of settings; at parties, while networking, in meetings, when training, on sales calls, on the phone, over a meal, and especially during job interviews. Perhaps you do as well.
A story has the power to inspire, motivate and transform its listener. The goal of a story is to convey an experience of value from one person to either another person or to many people. The purpose of the story is to either persuade, inform or entertain the listener in the process.
It’s been said that Steve jobs would rehearse for 17 hours or more for one Apple’s annual presentations. So, whether you’re thinking the process of looking and sounding genuine in front of a camera is hard or easy you’re right on both accounts. It all depends on how you approach the process.
Like any skill you practice, speaking is a multi-faceted skillset that can take years to master. In the process of learning how to say it well, the true master speaker spends enormous time and energy on what they want to say as well. They become masters of Content Creation within their core line of thought. Through this lengthy process of deep thinking, they aggregate a massive amount of existing knowledge and generate innovative new perspectives on their theme or passion.
Gratitude is a powerful life-force. It is the verbal equivalent of chicken soup. If you use it in your life, it cannot hurt. I cannot think of a single instance in my life when someone expressed their gratitude to me and it did not have a positive effect, and vice versa. Gratitude is what we share with others when we are pleased by what they have done. You can convey your gratitude to someone for a job well done, a favor performed, or steadfast support of what matters to you. But, I’d like to challenge the habit of having “An Attitude of Gratitude” when we speak to ourselves.
But, research has found that practicing the art of conversation is a sound business strategy. Even without the research, having deep conversations with clients, colleagues and audiences is a fundamentally sound behavior. After all, when you take a business and separate the processes and product from the enterprise what you have left are the people that work there. The same people that will spend endless hours pouring their souls into a product or service can hardly be bothered to explore and discover what matters most in their professional, public, and personal lives.