Once upon a time there was an idea that struck a very eager entrepreneur as the basis for the creation of an amazing enterprise. As time passed, this visionary’s dream began to generate amazing products and services that not only changed the world, but the way the people who used these great products and services began to see themselves. One user of this company’s fantastic, revolutionary, and cutting-edge technology transformed itself overnight into a dynamic, global leader in people to people commercial exchange and a paragon of social action and responsibility.
It’s been said that Steve jobs would rehearse for 17 hours or more for one Apple’s annual presentations. So, whether you’re thinking the process of looking and sounding genuine in front of a camera is hard or easy you’re right on both accounts. It all depends on how you approach the process.
But, research has found that practicing the art of conversation is a sound business strategy. Even without the research, having deep conversations with clients, colleagues and audiences is a fundamentally sound behavior. After all, when you take a business and separate the processes and product from the enterprise what you have left are the people that work there. The same people that will spend endless hours pouring their souls into a product or service can hardly be bothered to explore and discover what matters most in their professional, public, and personal lives.
Today, the whole world is listening and the things you may think you are saying in confidence might easily show up on YouTube, Twitter or SnapChat. This does not mean you should be disingenuous when you speak, but it does mean you must consider the larger audience who might hear what you are saying.
Sometimes, when we’re in a like-minded group it is easy for us to become comfortable saying the things we’d like to say instead of the things we ought to be saying. This is a lesson learned painfully by many politicians, athletes and celebrities. Some professional speakers and business leaders are guilty of this as well.
From the classroom to the boardroom to the factory floor to virtually every corner of our modern world everyone is clamoring for more and more diversity. Is this a good thing or a bad thing?
I have developed, managed and facilitated diversity programs and training. While doing so, I have seen both its benevolent and malevolent sides. While I continue to applaud diversity, as both a business and social strategy, I do so with a profoundly deeper understanding today than I did several years ago.