Content Creation

The Speech Wiz says, “It's Time for the Expert in You to Start Thinking Deeply About What You Feel, Know and Say.”

Like any skill you practice, speaking is a multi-faceted skillset that can take years to master. In the process of learning how to say it well, the true master speaker spends enormous time and energy on what they want to say as well. They become masters of Content Creation within their core line of thought. Through this lengthy process of deep thinking, they aggregate a massive amount of existing knowledge and generate innovative new perspectives on their theme or passion.

Why you must avoid the hidden pit falls of group think when leading and speaking.

Today, the whole world is listening and the things you may think you are saying in confidence might easily show up on YouTube, Twitter or SnapChat. This does not mean you should be disingenuous when you speak, but it does mean you must consider the larger audience who might hear what you are saying.

Sometimes, when we’re in a like-minded group it is easy for us to become comfortable saying the things we’d like to say instead of the things we ought to be saying. This is a lesson learned painfully by many politicians, athletes and celebrities. Some professional speakers and business leaders are guilty of this as well.

Build your persuasive speeches around the huge power of What, Why and How and you'll never go wrong.

For leaders and speakers, the ability to persuade through language is a fundamental aspect of their job. Persuasive speaking is a skill that, depending on the speaker’s objective, may use one of several distinct organizational patterns. But at its fundamental level, persuasion requires connection. Connection of the speaker to the needs of their audience, their current mindset and their exhibited behavior.


Most likely he speaks this way because he just does not know the difference between the words “anxious” and “eager”. He is not alone. Unfortunately, in the battle of Anxious v. Eager, anxious almost always wins. This is simply because most people don’t know how to, or even more sadly don’t care to, correctly use these two words. Here’s why this is important.

How to know what your audience wants from you.

How to know what your audience wants from you.

It’s not that audience members are ego-centric, but they do want their needs satisfied. So, from a listener’s perspective they need to know what they might gain from listening to you in return for their time and attention investment. I call it “getting a bang for their butt”. Many speakers think the more you hold out the drama of your main point, the more the audience will stay engaged. You can do this to a point, but whatever you do it had better impart some indication of the promise to come. Otherwise, you’ll lose them.