Credibility

The Speech Wiz introduces “The ABC' of Executive Speaking”: Authenticity

In my last post, I introduced you to the “ABC’s of Executive Speaking” framework. This post will explore the “A” of the ABC’s – Authenticity.

With every passing day, the world of the executive speaker continues to evolve. This evolution presents challenges that many executive speakers have never previously addressed. From the virtual meeting, to the webinar, to the teleseminar, to the promotional video – all of these opportunities test the ability of an executive speaker to create, organize and deliver memorable and effective content that informs, influences and energizes every audience.

Some speakers meet these challenges by choosing to emulate the speaking techniques of other, notable speakers without first analyzing their own style and effectiveness. Executive speaking is hard enough without out adding a layer of imitation on your speaking style that is after all borrowed at best and seldomly done seamlessly.

What you need to be an effective executive speaker is Authenticity.