executive

The Speech Wiz introduces “The ABC's of Executive Speaking”: Brevity

My dad was a great speaker and successful executive. When I would listen to him speak, I remember being impressed by how he would say what he needed to, make his point and leave the impression he desired on his audience all without saying a lot or taking too much time to say it. I never saw him lose an audience or a single listener.My dad would counsel me about speaking with a favorite adage, “The brain will absorb what the rear end will tolerate.”Shakespeare wrote that “Brevity is the sole if wit.” In executive speaking, Brevity is a sole of retention.When it comes to executive speaking, Brevity is an essential skill to practice. To exhibit Brevity in executive speaking, you should have a command of the skills of being:

  • Concise

  • Succinct

  • Economical

  • Compact

Let’s explore each of these skills.

The Speech Wiz says, "Here's what it takes to speak like an effective executive."

Don’t big companies prefer leaders that know how to “get things done”, “increase productivity and efficiency”, and “inspire greatness in their employees”?

Well, “Yes” they do. But guess what, these are all things that hard skills find extremely challenging to accomplish.

Why? Because they deeply rely on changing the mindsets and behaviors of people. There are no pills for this. No algorithms, forecasts or computer models either. The only method known to mankind for achieving these business aspirations is the effective practice of genuine, highly focused and clear communication.

Today, this role in business is filled by the executive speaker. The reality is, it is not being done effectively in far too many corners of the business world.