Don’t big companies prefer leaders that know how to “get things done”, “increase productivity and efficiency”, and “inspire greatness in their employees”?
Well, “Yes” they do. But guess what, these are all things that hard skills find extremely challenging to accomplish.
Why? Because they deeply rely on changing the mindsets and behaviors of people. There are no pills for this. No algorithms, forecasts or computer models either. The only method known to mankind for achieving these business aspirations is the effective practice of genuine, highly focused and clear communication.
Today, this role in business is filled by the executive speaker. The reality is, it is not being done effectively in far too many corners of the business world.