There is a demand these days for leaders to become better communicators. From CEOs to heads of state, people want their leaders to be better at communication ideas, initiatives and policies. All of this comes on the heels of a generation severely lacking in many of the basic communication skills. Leaders cannot afford the luxury of dismissing solid communication skills as a necessary personal attribute. Why?
Because the heart of leadership is 99.9999% communication. Leaders are charged with being the trustworthy voice and face of their enterprise. Whether you are the CEO of a fortune 500 or the leader of a non-profit, your ability to communicate effectively is the most critical skillset in your leadership toolbox.
Leaders have three basic duties they perform in their role through communication, each of which can have an enormous impact on those they lead.
These three duties are:
If you’re a leader or aspire to become one, you’ll want to read on.